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Event : Monthly Business Meeting and Business Panel on Advertising
Category: Public Events
Date: 11/12/2019
Time: 8:00 AM
State: NJ
Location: Delicious Heights Outpost, 185 Madisonville Road, Basking Ridge, NJ 07920
Details: Join local business owners for an opportunity to network, share common issues and exchange information.


At our November 12th meeting, we will be hosting a Business Panel on Advertising. 


•    How can you create better advertising to grow your business faster?  
•    What are three powerful ways to evaluate whether your ads will be effective? 
•    How can your ads break through the clutter?  
•    How can you help customers find your business online?  What is search engine optimization and how can you use it to gain new customers.


The panel includes Bobbie Peer of TAPinto, Lisa Barfield of Clear Point Designs and Steve Cohen of SRC Marketing.


Bobbie Peer is the Sales Manager of TAPinto Basking Ridge and Somerset Hills and Owner/CEO of TAPinto Berkeley Heights, New Providence and Mountainside.  Bobbie’s enthusiasm for community involvement has driven her passion for TAPinto to be the source of news on which residents can rely. TAPinto is a hyperlocal franchised online news source providing daily news to 80+ communities across New Jersey, reaching 1.5 million views monthly.  Bobbie has extensive experience in brand building, targeted messaging, content marketing and search engine optimization (SEO).  She works with advertising partners to utilize the expansive TAPinto media platform to achieve marketing and promotional success.   


Lisa Barfield is the founder of Clear Point Designs.  Most small business owners know they need to market their business, but most also struggle on the most effective way to do so.  For the last 20+ years, Lisa has been providing small business owners with websites, logos and graphic design, and marketing strategies, to help grow their business.  Originally a Creative and Print Director in NYC publishing companies, she left her city job to focus on small businesses and non-profits needing help with messaging and cutting through the marketing noise so they can better connect with their customers. 


Steve Cohen is the founder of SRC Marketing LLC, a marketing consulting practice that helps companies use a "consumer focus” to develop strategies and marketing that drive growth.  Steve previously led global marketing and innovation teams at Pfizer Consumer Healthcare, working on iconic brands such as Centrum, Advil and Robitussin.  He has developed over 100 advertising campaigns and launched new products around the world.  Steve holds a Bachelor of Science degree from the Wharton School of the University of Pennsylvania and an MBA from the Anderson School at UCLA.


Contact Detail
Contact Name: Jim  Foti
Email: events@ridgebusiness.org

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Basking Ridge Business Alliance
5 Lyons Mall #325, Basking Ridge NJ 07920

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